Universal Principles of Design | Authors
The Universal Principles of Design provide ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design. These key principles are articulated in two books: The Universal Principles of Design (2nd Edition) and The Pocket Universal Principles of Design.
Universal Principles of Design, design, architecture, William Lidwell, Kritina Holden, Jill Butler, Rockport Publishers, UPOD
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Authors

William Lidwell

William Lidwell

William Lidwell is a designer, author, and advisor with over twenty-five years of experience in interaction and product design. He formerly taught interaction and industrial design at the University of Houston, and user-interface and instructional design at the University of Houston—Clear Lake.
Kritina Holden

Kritina Holden

Kritina Holden is a Human Factors specialist at Lockheed Martin–Space Operations and NASA, where she is responsible for performing applied research on HCI topics for the space environment. Formerly a Lead Usability Engineer with BMC Software, Kritina is author of numerous guideline texts in the areas of human-computer interaction and human performance.
Jill Butler

Jill Butler

Jill Butler is the founder and president of Stuff Creators Design Studio. She and her staff help clients explain concepts and express themselves through graphics, interaction design, web site design, printed products, and custom-designed 3-D objects. She has worked as a print designer, information designer, and multimedia designer for herself and various companies in the Houston area. Jill served as a lecturer and taught design-related classes at the University of Houston and Kingwood Community College.