Universal Principles of Design | Books
The Universal Principles of Design provide ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design. These key principles are articulated in two books: The Universal Principles of Design (2nd Edition) and The Pocket Universal Principles of Design.
Universal Principles of Design, design, architecture, William Lidwell, Kritina Holden, Jill Butler, Rockport Publishers, UPOD
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Books

The Pocket Universal Principles of Design book cover

The Pocket Universal Principles of Design

William Lidwell, Kritina Holden, Jill Butler

Portable, condensed, and armed with 150 principles, The Pocket Universal Principles of Design is like a Swiss Army knife of design knowledge. Richly illustrated and easy to use, it pairs critical design knowledge with visual examples of the principles applied in practice. An indispensable field guide for designers of all types, this updated pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking, provide invaluable reference guidelines, and expand your sense of the possible.

Rockport Publishers. ISBN 978-1631590405.

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Errata

Universal Principles of Design book cover

The Universal Principles of Design

William Lidwell, Kritina Holden, Jill Butler

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of the concepts applied in practice. From the “80/20 Rule” to “Chunking,” from “Baby-Face Bias” to “Ockham’s Razor,” and from “Self-Similarity” to “Storytelling,” readers will expand their knowledge of 125 important and thought-provoking design concepts.

This landmark reference has become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. This second edition includes revisions, updates, and twenty-five new principles.

Rockport Publishers. ISBN 978-1-59253-587-3.

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Deconstructing Product Design book cover

Deconstructing Product Design

William Lidwell, Gerry Manacsa

Deconstructing Product Design engages readers in a process of critically analyzing a diverse collection of 100 innovative products, from well-known classics to contemporary objects of desire. The goal is to support critical thinking about design, facilitate discovery of patterns of success (and failure) across products, and enable readers to apply lessons learned to their own design work.

Rockport Publishers. ISBN 978-1592533459.

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