Universal Principles of Design | Posters
The Universal Principles of Design provide ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design. These key principles are articulated in two books: The Universal Principles of Design (2nd Edition) and The Pocket Universal Principles of Design.
Universal Principles of Design, design, architecture, William Lidwell, Kritina Holden, Jill Butler, Rockport Publishers, UPOD
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Universal Patterns of Design: Rectangles Poster

This poster features aesthetic rectangles, mathematically and empirically derived, which can be applied to promote ideation, strategic thinking, and timeless design. Featured rectangles include the Golden ratio, Silver ratio, von Wersin orthogons, Hambidge rectangles, root rectangles, rectangles in the Fechner range, and more than thirty reference objects that exemplify great rectangular design.

100 lb. paper, 18″ × 24″.


plus shipping and tax