The Pocket Universal Principles of Design
William Lidwell, Kritina Holden, Jill Butler
Portable, condensed, and armed with 150 principles, The Pocket Universal Principles of Design is like a Swiss Army knife of design knowledge. Richly illustrated and easy to use, it pairs critical design knowledge with visual examples of the principles applied in practice. An indispensable field guide for designers of all types, this updated pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking, provide invaluable reference guidelines, and expand your sense of the possible.
Rockport Publishers. ISBN 978-1631590405.